TRACK YOUR MARKETING METRICS TO IMPROVE YOUR IMPACT AND REACH
When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list.
However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen many projects put on hold or cancelled, leaving architects with newfound time on their hands, and a strong desire to generate new business to bolster dwindling pipelines.
So how should you go about refining your marketing, and what are the most useful activities you should undertake right now?
Before you start madly posting to Instagram, or writing new blog articles for your website, it’s useful to consider three key marketing questions:
