Muscle & Fitness Hers South Africa

LOVE THE SKIN YOU’RE IN!

SINCE THE DAWN of time—and of advertising—women have struggled to accept their bodies and have the world outside reciprocate that self-respect. The models of “beauty” have rarely been strong, tough, adventurous, confident women. Yet, times are changing.

The #bodypositive, #selflove, and #selfcare movements we are seeing from sportswear and beauty brands, hashtags, and memes have made embracing yourself a welcome trend. Last year on

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