SELF-IMPROVEMENT GETS A REBOOT

EVERY YEAR, Blake Mycoskie, 44, and a bunch of his guy friends go on a surf trip. It’s a time to catch up, take stock, shoot the shit. In 2017, they hit Mexico, where they spent a week riding waves off the coast of Baja. One night, during a round of Imagine you won the lottery and you no longer had to work for money; how would you spend your time? one answer struck a chord with Mycoskie. Patrick Dossett, 40, a program manager at Google and a former Navy SEAL, said he’d use what he had learned as a SEAL to encourage others to achieve more. “I want to help people realize their true potential,” he said.

Dossett had served as a SEAL for almost a decade. In 2011, just a month after he left the Navy, several of his former teammates were shot down in a helicopter and killed. “After you spend any period of time in the SEAL teams, you’re