Everand Logo

Welcome to Everand!

  • 3D World

    ELECTRO SEOUL

    May 20, 2020 5 minutes

    INK knows cars. The London-based CGI creative studio has produced pristine campaigns for everyone from Land Rover to McLaren, while creating abstract four-wheel imagery with passion projects that strip classic cars back to the bare bones or inflate them like balloons. And when it’s not visualising vehicles, the company specialises in the technologies of tomorrow, from robotics to smartwatches.

    “We started out doing visualisation,” explains David Macey, INK’s co-founder and executive creative director. “But as the company grew, our passion took us into the areas we love, such as technology and automobiles. We believe in the technical and the beautiful, which means that no matter how dry something might be, we always try to find that inner beauty, something that hasn’t been seen before.”

    The studio’s unique understanding of technology attracted the attention of Polestar,

    You’re reading a preview, subscribe to read more.

    More from 3D World

    3D World7 min read
    THE ART OF Surajit Sen
    Inspiration can strike us from any number of sources. It could be what we see and experience within the world around us, influences from other creators, or experimenting with different techniques and materials, to name just a few. Some artists posses
    3D World1 min read
    Lost In Axis Mundi
    Central to the design of Axis Mundi was the terrain of British Columbia. “It's a bit of Earth that somehow has fallen off the map into this extradimensional space,” states Konrad. “We thought about having it be a bunch of terrains mashed together as
    3D World2 min read
    Can I Bake Maps In Nomad Sculpt?
    Imagine you have a 3D model of a character in your software. You've painted details like the skin pores, fabric patterns, and even dirt smudges directly onto the surface. You may have even sculpted high-definition details too. Instead of calculating

    Related