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Making fetch happen

KATIE LIM, DIRECTOR OF TOY DESIGN FOR SUPER CHEWER

Appealing to a dog’s natural instinct to hunt subscribers by observing pups in play sessions. We look for a lot of factors, like how easily they can grip an object with their feet and teeth—we call that “paw and jaw”—and how well the toy mimics the sound of prey with features like squeakers and crunchy fabrics.

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