How a cardboard box became marketing magic
Mar 10, 2020
2 minutes
ne of the paradoxes of our high-tech world is the humble cardboard box. Most end their life being dutifully placed in the recycling bin. But savvy mass-market brands (Apple, Target, Beats head-phones) have turned the boxes that contain their products into objects of desire and fascination in their own right by investing in package design, thereby reinforcing their brands along the way.
You’re reading a preview, subscribe to read more.
Start your free 30 days