VOGUE India

rebels with a cause

When Khosa, a Pune-based corporate lawyer turned social entrepreneur founded Purearth in 2012, she was determined to create a beauty brand with a mission she could stand behind. It was going to be “100 per cent sustainable, biodegradable, circular, coral reef safe, compostable, and made with natural ingredients that cause no environmental concerns.” Cut to the present, this performance-driven skincare brand offers creams, mists, washes and elixirs made with organic ingredients bottled in

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