FUNCTION OVER FORM

With a degree in Industrial Design and a past at Danish bike brand Biomega, Morten Bo Jensen took on the challenge of helming the design team at Vipp at the tender age of 27. As the creative mind behind Vipp’s products for over a decade now, his mission remains the same—to continue the design principle of the brands’ founder, Holger Nielsen, into the future.

When Nielsen first designed the now iconic pedal bin back in 1939, his visual expression was based primarily on functional criteria: a large base for stability and a rubber ring at the base to protect the floor; a domedsteel lid