Rotman Management

The Gender of Trumpism

Describe the ‘modes of masculinity’ that have been at the heart of President Trump’s rise to power in the U.S.

In recent years we have been witnessing a sense of entitlement among white American men — especially working-class evangelical Christians. These men have been asserting a brand of masculinity that they feel has been under attack for the past 40 years, as we have seen increasing gains socially, legally and in terms of policy for groups that were historically disenfranchised. While many people understand these gains as necessary improvements towards equality, this group of men has experienced them as an attack on their traditional role in society. I call it ‘the gender of Trumpism’.

You have said that for these men, certain global economic shifts have been particularly

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