Better with Bob's

t’s a rare sunny day in Milwaukie, Oregon, and 91-year-old Bob Moore is lamenting he didn’t drive his 1931 Ford Model A convertible to the mill. He flashes a warm smile that feels intimately familiar—and if you’re an ardent baker, it is. That very same smile marks every bag of Bob’s Red Mill flours and grains, like a stamp of goodwill. Meeting Bob can feel like a surreal experience of seeing a beloved brand come to life. The cheerful white-bearded man who creates superior artisan flour is now a physical reality before you, complete with a tan driver’s cap, silver-rimmed glasses, bolo tie, and signature Cardinal-red vest. More than a mere figurehead, Bob still puts in the diligent hours at his mill, ensuring the company he worked so hard to build more than four decades ago continues to put out the highest-quality flour and grains. Even at 91, his passion for flour burns as strongly as it did in 1978, when he founded Bob’s Red