Chicago Tribune

'Franchise': Chicago native explores McDonald's restaurants' complex role in Black capitalism and culture

Throughout American history, the country's independent, self-made ideals have remained steadfast, at least in theory, even if methods to achieve those ideals haven't always been virtuous.

In the foreword to "Franchise: The Golden Arches in Black America," Marcia Chatelain - associate professor of history and African American studies at Georgetown University, as well as a Chicago native - singles out franchising as "maybe the most American idea in the world."

The practice began as the brainchild of another American icon, Coca Cola, in the late 19th century: "Franchising is big business in America. ... An individual with no formal training or education can become a business owner - maybe even a millionaire - with only an owner's manual and sheer will."

The fast food industry and McDonald's, in particular, maximized the franchising model during the 20th century. With plain language and painstaking detail, Chatelain traces

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Chicago Tribune

Chicago Tribune13 min letti
A Wild NFL Offseason Of QB Musical Chairs Has Officially Begun
The NFL calendar is designed for the league to dominate headlines all 12 months. While the COVID-19 pandemic has erased one of the biggest landmarks of the offseason — the scouting combine in Indianapolis — it will be replaced by the greatest game of
Chicago Tribune1 min letti
The Weekly Geography Quiz
GEOQUIZ: What is the largest lake in Africa? Answer: Lake Victoria. With an area of nearly 27,000 square miles, it is located primarily in Tanzania and Uganda, but also borders Kenya
Chicago Tribune3 min letti
How To Prevent Injuries When Shoveling Snow And Walking On Ice
If this week is when you get a real dose of the white stuff and have to navigate slick spots on the road and the pavement, here’s a refresher on how to make sure you and your loved ones get through it unscathed by weather-related injuries while shove