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In an era of media disruption, declines are hitting all media channels. Digital is under more scrutiny than ever before, with major global brands Proctor & Gamble to name one, hundreds of millions of investments in digital advertising are being pulled, newspaper circulation is declining in double digits and magazines are repurposing

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Altro da NZ Marketing

NZ Marketing7 min letti
Doubling Down On Digital Displays
Following a tough second quarter, the Out of Home Media Association of Aotearoa (OOHMAA) have reported some positive news – their Q3 2020 revenue is posted at 23.2 million, up by 163 percent from Q2. While still down 35.8 percent on the same quarter
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Stamping Out Silence
It’s common practice to observe a moment of silence within sporting fixtures. But when it comes to men’s mental health, silence is the last thing we need. To get Kiwi men talking to their mates, BC&F Dentsu saw the opportunity to collaborate with New
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The Perfect Partnership
Challenges awardwinning marketers relish. NZ Marketing sits down with the eight Effie Awards 2020 gold medal-winning marketers, across nine categories, representing seven top brands as they share their strategies for success – and how their creative