Electronics Expiration Dates

I’ve always enjoyed the simplicity of the Bathtub Curve when it comes to observing the technology lifecycle. The electronics that we sell generally go through three distinct stages: Early Failure (Infant Mortality), Useful Life (Constant Random Failure), and End Of Life (Wear-out Failure). Until recently, we’ve shied away–out of fear–from proactively addressing this lifecycle head-on with our clients. That all changed last year when we decided to openly talk about the expiration date of electronics the same way we might look at the expiration date on a gallon