HOME MAGAZINE LEBANON

GEORGES NAJJAR INVITING THE WORLD FOR COFFEE LEBANESE-STYLE

Sixty years ago, Michel Najjar became the first person to take an industrial approach to coffee production and distribution in the Middle East. Today, with his son Georges at the helm, his company, Café Najjar, aims to bring the Lebanese-style cup of coffee to the world.

“It took the Italian espresso 75 years to become known worldwide,” Georges Najjar says. He aims to achieve the same recognition for the “exquisite cup” of Lebanese-style coffee in two-thirds of that time.

Lebanese-style coffee, which is also described as Turkish coffee

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