Lifestyle Asia


Dom Hernandez calls himself the “Potato Merchant” (on Instagram, at least). The Chief Operating Officer of Potato Corner actively shares the brand’s milestones on his feed, uploading everything from new store openings worldwide, moments with colleagues and business partners, to Potato Corner apparel (some of which are modeled by the Potato Merchant himself).

However, behind this easy-going persona and playful moniker, there is a businessman who is passionate about the food industry. On top of Potato Corner, Dom is also a stakeholder

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