Media agencies weigh in on the role creativity plays in their work today.
PHD strategy director Remi Baker
hen we think of creativity in media agencies, some may jump to thoughts of creative flighting, trading and targeting.
Is There Blurring Of Lines Between Content And Editorial?
Richard Brett, CEO of opr agency: Definitely. There is still the need for campaigns that sit purely as digital content, or purely as editorial, but where you are able to develop an idea or a campaign that has one central concept with multiple assets,
