Marketing

Why your sexy innovation lab is failing

Innovation labs are springing up everywhere, being commonplace in industries from banking to the property sector, aimed at everything from improving productivity to showcasing new tech, creating new revenue streams or bolstering existing ones. For some companies, this means creating a goal-focused unit. For others, it’s as simple as setting up a group to communicate with other industries or giving employees ‘free’ time to innovate. While innovation has a dirty reputation as a buzzword, the value is evident when it’s done right. Building a prosperous lab isn’t as simple as throwing a bunch of ideas around in a sexy looking warehouse. Innovation takes discipline, rigorous strategic thinking, team diversity and the right tools. While there are some fundamental

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Marketing

Marketing4 min lettiPopular Culture & Media Studies
2010-2019: Consumer Lessons From The Decade That Was
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. B
Marketing1 min letti
Editor note 's
Another year underway, another year of trying to burrow into the minds of our customers and our target markets. Nothing endures for long but it’s a case of the more things change, the more they stay the same. Driving behaviour and prompting interest,
Marketing5 min letti
Screen Test
Campaign Galaxy S10 launch Client Optus Partners Scentre Group BrandSpace and Quividi Background: Optus’ launch of the new Samsung Galaxy S10 smartphone was one of its key handset launches of the year. With a large proportion of Samsung custome