Women's Health Australia

Teeth Whitening 2.0

If you really want to win at life, take a look at your teeth. Research suggests that a bright, white smile could help you score (both a date and a promotion) and even appear more intelligent. No wonder the global teeth whitening market is valued at a cool $8 billion and counting.

It’s easy to point to dazzling red carpet grins to explain our obsession with pearly whites, but that’s not the whole tooth (sorry). People have been trying to glow up their grills since togas were in fashion – only, in thoseday-glo moment? Read on...

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