WHY WE OVERSPEND and how to stop!
Spending and money are inextricably linked with emotions, and we often see buying gifts at Christmas as an extension of the nurturing role, which is why it’s easy to overspend.
There is even a psychological term for it – cognitive dissonance, which is how we justify situations where there is a tension between our actions and our values or beliefs. So while we may feel guilty about spending a fortune on ourselves, buying gifts is different – we see it not as spending, but as looking after others and making them happy. The
