Travel and Leisure Southeast Asia

Come As You Are

long been known for its live-and-let-live attitude to gender and sexuality, so it was really only a matter of time before the country became the first in Southeast Asia to actively market itself as a friendly destination for LGBT+ communities. Headed by the new . campaign from the Tourism Authority of Thailand (TAT), this play for the LGBT+ market has proven more than just clever marketing. While Chattan Kunjara Na Ayudhya, the deputy governor for international marketing at the TAT, admits that the campaign is good for business, he also believes Thailand is evolving. “We are more open,” he says. “It is a priority for us to get people to

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