Fast Company

ELON VERSUS THE WORLD

Yo Elon, you okay? Asking for a friend. I think you know her: the planet.

Over the past year, Tesla cofounder and CEO Elon Musk’s leadership has been as erratic as his company’s performance. He announced that Tesla would close its stores, only to reverse that decision less than two weeks later. He promised for almost a year that the “Enhanced Summon” feature, which would allow drivers to have their Tesla pick them up curbside, was imminent, only to acknowledge at the company’s annual shareholder meeting in June that “there’s a lot of complexity in parking lots.” Perhaps most important, after months of stressing that Tesla must become profitable as a matter of “life or death,” Musk changed his stance yet

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