ImagineFX

DONGLU YU

What makes a great computer game? For some it’s the cut and thrust of the action, while for others it’s the problem-solving and interactivity involved.

However, for a game to go down in legend these days it’s really about developing a truly immersive environment. That’s why the skills of hugely talented concept artists like Donglu Yu are so valuable to the gaming industry. Based at Ubisoft in Montréal, Canada, Donglu’s creativity has helped shape the Assassin’s Creed franchise – arguably the most visually appealing and immersive video game series of all time.

“The video games industry is becoming more and more competitive,

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