HELLO Fashion Monthly


With the word ‘cool’ so overused, it’s tough finding an adjective to describe someone that actually is the effortless antithesis of try-hard. When we meet fashion designer Sharon Wauchob (pronounced ‘Wo-cob’) at the east London studio she runs her self-named label from, we decide she definitely is this.

Her career began in 1993, when Japanese designer Koji Tatsuno offered her a job the day she graduated from Central Saint Martin’s, alongside fellow designer Hussein Chalayan and editor-in-chief Katie Grand. Although it was when Louis Vuitton hired her to develop its accessory lines that her career

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