HELLO Fashion Monthly

KING OF KOOKY

An hour inside the fantasy world of Ryan Lo is a colourful place to be. Popular culture, anime, Disney and Sex & the City are constant forms of inspiration for the London-based designer who was born and raised in Hong Kong. “My collections are kooky enough to set me apart and I love that,” he tells us, when we meet at the launch of Celebrating China, a pop-up store at Bicester Village curated by Susie Bubble, which he was taking part in.

“We’ve been friends for a long time, in fact she writes all of my press releases and show reports. She first approached me about eight years ago,” he tells us, of his relationship with the influencer. “Her parents are from Hong Kong so we share the same cultural references like TV shows and things other people wouldn’t necessarily get, it’s niche,

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