HELLO Fashion Monthly

Pure Gold

Right back in the (relatively) early days of social media, model and influencer Jasmine Sanders sat with her sister playing around with various monikers.

“We were trying to figure one out, because I wanted to create an Instagram handle,” she tells us when we speak on the phone ahead of her HFM cover shoot in LA, where she is now based.

“I started remembering how people at school would say I looked like a Barbie doll, and they’d also call me Goldilocks, so we put the two together and came up with ‘@golden_barbie’.

“I’m really happy that we picked something cute because it really did stick,” she says, laughing with relief. “I’m so glad that it wasn’t something too crazy, although it is slightly annoying, because it has the underscore, but I think everybody kind of deals with that.”

Pretty much overnight her Instagram account, which currently has 3.4 million followers, catapulted her from child model to international star, with a myriad of celebrity friends – she holidays with Kim and Kanye, takes exercise advice from Kelly Rowland (more later), counts Naomi Campbell as a mate and parties with Lottie Moss.

‘IT WAS HARDER WHEN I WAS GROWING UP, BEING PROUD OF THE THINGS I WAS DOING BUT KNOWING THERE WERE SOME PEOPLE WHO WERE NOT AS EXCITED AS

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