HELLO Fashion Monthly


It’s a dark afternoon in New York and, a then 21-year-old Margaret Qualley stands in director Spike Jonze’s apartment, ready for the audition of her life. The aptly named Mutant Brain by DJs Sam Spiegel & Ape Drums plays and, “I just really went for it”, says Margaret. By “went for it”, she’s referring to her frenzied back-bending and demonic dance moves which won her the lead role in the Kenzo World fragrance advert. “I

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