HELLO Fashion Monthly

Meet the CONSCIOUS CREATORS

GEORGIA HARDINGE

This year Georgia Hardinge opened her new store on London’s St Christopher’s Place. The innovative, interactive and recycled mecca used forgotten products, repurposing them for the space. Additionally, the Parsons Paris graduate, who has collaborated with Swarovski, Lancôme and Victoria’s Secret, is striving to produce collections that are as sustainable as possible.

Who is the Georgia Hardinge customer?

“She’s an informed and forward-thinking individual. She’s a hard worker who also loves to travel – my clothes are great for travelling; they’re crease-free, machine-washable and easy to wear. But that’s not all she is, she loves art.”

Who have you been excited to dress?

“I love my customers much more than celebrities because they buy pieces, so actually spend their hard-earned money on them. I have dressed Lady Gaga, Alicia Keys and Beyoncé – who actually bought my clothes from Curve, my stockist in LA. But once when I

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