HELLO Fashion Monthly

NAKED AMBITION

As make-up artist Kenneth Soh works behind the scenes on this month’s cover shoot, brushing up Charli Howard’s brows and applying a glossy lip, he wears a small, pink fabric flower on his face. It’s an acne patch from Charli’s new beauty line, Squish. After four hours, as we’re wrapping up the fifth shot, Kenneth strides onto set and shouts over Cardi B’s Money, “It really works. My spot’s gone right down!”.

‘I DESCRIBE MY TUMMY AS SQUISHY AND I THOUGHT, LET’S MAKE ‘SQUISH’ AN EMPOWERING WORD’

Who better to cover this month’s beauty special? British model, body positivity advocate, author, podcaster and now a brand founder. “I love beauty, probably more than clothes to be honest,” confides the 28-year-old, who doesn’t hesitate when it comes to reeling off her favourite products: “Lancôme’s Hypnôse Mascara is the best, I always go back to it. Charlotte Tilbury lipliner is amazing and there’s this brand called Code Beautiful that does a brilliant, plumping lipliner. Pat McGrath’s line is incredible, everything’s so pigmented; Lush bath bombs; Glossier’s You fragrance is my favourite.

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