HELLO Fashion Monthly


Jorja Smith has, at only 22-years-old, already experienced stellar success. Growing up in the West Midlands, she wrote her first song at the age of 11, winning a music scholarship to a local secondary school, studying classical singing. When she was 15, her soon-to-be manager spotted her on YouTube, singing covers , led her to being nominated at the 2016 Mobo’s, which resulted in Drake DM’ing her on Instagram, asking her to collaborate. Since then she has worked and toured with the Canadian rapper, along with grime star Stormzy, supported Bruno Mars on tour and played her own sell-out gigs in the US. She’s also won the critics’ choice award at the Brits, performed at Coachella and, in 2019, became a Dior make-up ambassador. With almost three million followers on Instagram, she’s not slowing down: “I’m currently just writing and writing,” she laughs, when we catch up with her at Destination Denim, Amazon Fashion’s new online shopping service. Here’s what she’d do on her dream day…

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