Sports Business Journal

NICK THIMM

“Sports has become such a relatable platform to all — and with social media creating a platform for both athletes and executives, the ability to enact change and have a voice that can make a difference becomes so tangible.”

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Inside
OLYMPICS, Page 20 The complicated decisions facing IOC. SAFETY, Page 20 How documentation can help teams plan. MEDIA, Page 21 An ever-changing lineup for networks. TEAMS, Page 22 Social, digital content connect with fans. TICKETS, Pag