Watch golf? Own guns? Trump data team has ads just for you
The pundits were wrong, Ronna McDaniel decided. Donald Trump was viable in Michigan; she had seen the data. Even in famously purple Macomb County, the Michigan Republican Party chairwoman at the time was confident in Mr. Trump’s chances.
“We knew that something was happening in Macomb County that the rest of the country was not seeing,” said Ms. McDaniel, now the Republican National Committee chairwoman, speaking at a Monitor Breakfast last month.
History bore her out. And the same data operation that defied political expectations and helped place Mr. Trump in the White House has returned for Round 2 – organized, flush with cash, and armed with reams of voter data dating back to 2012.
“That’s the beauty of our data: allowing us to customize for the voter and then target them through digital mail, phones, and door knocks. And really have a conversation based on the things that we know they care about,” said Ms. McDaniel.
Meanwhile, the Democratic party is candidate-less, in debt, and banking on recent investments in a
Republican juggernautDemocrats play catch-upAd policy change
