The New York Times

CORRECTION: How to -- Literally -- Sound More Confident and Persuasive

SPEAK UP, IT’LL HELP.

IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT.

Believe me?

O.K., I’m sorry, that was a cheap trick. But new research suggests that when we’re trying to seem persuasive, the volume of our words — when vocalized, of course — can have an outsize impact.

Does that mean you should shout when you’re trying to seem more persuasive? No, of course not. But according to a paper published in the , you can come off as more persuasive by speaking slightly louder than you normally do, and by varying the overall volume of your voice (i.e., speaking

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