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Design Company of the Year

Nike

HOUSE OF INNOVATION

Cool-looking shoes garner most of the attention when it comes to sneaker innovation, but Nike has nabbed Fast Company’s 2019 Design Company of the Year award for something else: a savvy retail strategy that blends analog stores and digital platforms to drive its business forward. At Nike’s House of Innovation store in New York, mannequins are fitted with QR codes so phones can identify each item on display, and reservable lockers are stocked with new shoes in your size if you’ve ordered in advance. Last year, Nike invested more than $1 billion

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