Inc.

How I spotted—and grabbed—the huge opportunity that almost everyone else missed

When Ethan Brown founded the plant-based protein company Beyond Meat in 2009, he knew he was on to something big, even if everyone around him thought he was crazy. Then Whole Foods and other grocery chains came calling. The massively successful IPO that Beyond Meat launched this May gave more proof that he just might have been right all along.
EAT ’EM AND SMILE Ethan Brown, co-founder and CEO of Beyond Meat, blocking out the d in Nasdaq, on May 2. That day, Beyond Meat’s IPO debuted, and closed 163 percent above its opening price.

When I finished school, my dad asked me, “What do you want to do with your life?” I didn’t really know. So he asked, “Well, what’s the biggest problem facing the world?”

I said the climate. If we don’t get climate right, nothing else matters. So I got into energy, because that was the traditional way to attack that problem. I did that for years, and loved it.

My family

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