NPR

The Decelerator: How Do You Shutdown A Startup?

By one measure, between 30% to 40% of all startups fail. So how do you actually go about closing down shop?
Abigail Edgecliffe-Johnson wanted to know how to shut her startup down, if it came down to that. Source: Courtesy of Abigail Edgecliffe-Johnson

Want to launch a startup? There's a book for that — or a few hundred.

Not to mention articles, videos, podcasts and even infographics: every part of the process of kicking a new business into gear has been documented, from making a prototype, to growing a customer base.

Figuring out what to do if your startup doesn't take off? That's another challenge, says Abigail Edgecliffe-Johnson.

"Startups are all about embracing failure and reinventing yourself and starting again," she says. But

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