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    Ddu-du you know? English is losing its grip as the language of pop | Caroline Sullivan

    Monster hits by K-pop bands and Spanish-speaking rappers show it’s not necessary to sing in English to conquer the world
    by Caroline Sullivan Apr 04, 2019 3 minutes
    ‘The K-pop group Blackpink, whose most streamed single, Ddu-du Ddu-du, has had 735m views on YouTube.’ Photograph: Chung Sung-Jun/Getty Images

    A band has attained a certain stature when its “world tour” consists of an imperial sweep through four continents, with just half a dozen concerts in each. The South Korea-based girl group Blackpink are currently midway through just such a jaunt – next month, they arrive in Europe to play six dates (London and Manchester included).

    Remarkably, this high-visibility procession is the first time the K-pop quartet have toured outside Korea or Japan; more remarkable still, is diminishing.

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