The Guardian

Move over, McDonald's: French taco poised for global expansion

Pile-up of meats, fries and cheese sauce has become a fast-food phenomenon
The market leader, O’Tacos, is expanding in France at a rate faster than McDonald’s did. Photograph: PR

At lunchtime on a street near the Gare du Nord in Paris, queues were forming at a fast-food restaurant. Construction workers jostled with schoolchildren for what has become a business phenomenon: the hefty, cheesy slab of indulgence known as the French taco.

France has always had a huge market for takeaways, from kebabs to McDonald’s, and fast food accounts for more than half the nation’s restaurants. Now the homegrown French taco is challenging and plotting

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