People power
When Amelia Franklin entered the coffee industry in 2006, she did so because she viewed it as an opportunity to make a living while making a positive contribution.
She operated as Amelia Franklin Coffee Roaster for 12 years, and in 2018, began the company’s transition to People of Coffee in Bellingen, New South Wales, to better reflect its community values.
“The roaster is a social business, and always has been, with profits going into projects local or globally. It’s about everyone in coffee and having my name on it doesn’t represent that,” Amelia says.
This transition is not just in name. People of Coffee
