Since Abigail Forsyth established KeepCup in 2008, the product has become Australia’s leading reusable coffee cup. KeepCup users help divert more than 1 billion disposable cups from landfill each year. After the ABC program War on Waste went to air in June, KeepCup Managing Director Abigail says the company has seen a phenomenal response, with a 400 per cent increase in online sales.

“It seems the show has become a tipping point for the reuse movement, and really had Australians pause to consider the

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