The Guardian

Instagram influencers show how ads have changed. We need to catch up | Suzanne Moore

If it’s hard to decide what constitutes an ad now, it’s because YouTube vloggers and the Kardashians changed the rules
Kim Kardashian being filmed for Keeping Up With the Kardashians. Photograph: Startraks Photo/REX/Shutterstock

When is an ad not an ad? When it works so well you don’t actually know that it is one? As in so many areas of life, regulators are scrambling to catch up with a digital world. The Competition and Markets Authority are properly declaring whether they are being paid to endorse products or services. This is mostly done by that mysterious

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian7 min read
Gwyneth Paltrow: Is Her Life A Work Of Performance Art?
Ripping to shreds Gwyneth Paltrow’s Goop gift list has been a media preoccupation for years now, to the point that the website even titles it, “The ridiculous but awesome gift guide”. Still, even those not driven by well-documented animus towards Pal
The Guardian4 min read
‘Everyone Owns At Least One Pair’: $75bn Sneaker Industry Unboxed In Gold Coast Exhibition
What was the world’s first sneaker? Was it made in the 1830s, when the UK’s Liverpool Rubber Company fused canvas tops to rubber soles, creating beach footwear for the Victorian middle class? Or was it a few decades later, about 1870, with the invent
The Guardian4 min read
The Golden Bachelor’s Older Singletons Have Saved A Franchise
Strange as it may sound, one of the hottest shows on TV this fall has been … an old dating series now catering, for once, to senior citizens. That would be The Golden Bachelor, a new spin-off of America’s pre-eminent dating series in which a 72-year-

Related Books & Audiobooks