NPR's Online Source Diversity: New Data To Help Guide Newsroom

In the blogs studied, 40 percent of sources were women; Latinos were rarely quoted.
Male sources outnumbered female sources in three of the NPR online blogs studied. Source: Audience Insights/NPR

Late in 2015, this office released the third-year results of an internal NPR study examining the diversity of the outside sources heard on NPR's weekday radio newsmagazines. (Outside sources are the people interviewed and quoted by NPR; they do not include NPR's own reporters and hosts.) Now we have a fourth year of that analysis, this time looking at the makeup of the sources that NPR used in five online blogs during the 2016 fiscal year (Oct. 1, 2015, through Sept. 30, 2016).

The sourcing project, as it is known internally, is designed to give NPR's newsroom employees a baseline understanding of the gender, geographic and racial and ethnic diversity of its sources — and

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