After chilly spring, beer industry hopes Memorial Day weekend will kickstart sales
by Greg Trotter, Chicago Tribune
May 24, 2018
3 minutes
A lagging beer industry hopes a strong Memorial Day weekend can help make the glass look half full again.
So far, 2018 has not been kind to beer-makers, in part because of the uncooperative weather. When the sun is blazing, beers are swilled on golf courses, boats and patios across the country. But after a chilly start to the year, particularly in the Midwest, domestic beer shipments are down 2.7 percent through the first four months, according to the Beer Institute, the trade
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