Bloomberg Businessweek

The Rugged Runway

Fashion designers embrace the great outdoors
Prada suede and nylon boots, $820;

For his spring/summer 2018 collection for the French luxury label Lanvin, designer Lucas Ossendrijver blended his signature relaxed high fashion with items more typically seen on mountainsides: oversize utility shorts with cargo pockets and bungee cord fastenings, hiking pants tricked out with zippers and snaps, fleece jackets, sporty nylon anoraks, and garish, performance-inspired sneakers.

“Personally I like the idea of outdoors but just as an abstract fantasy to start designing,”

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