Business Today

Why CEOs Must Delve into Design Thinking

As traditional silos break down, companies require innovative solutions to transition from industrial to digital organisations.

Over the past two months, I had some unusual conversations with senior leaders. During an interaction, the HR leadership of a conglomerate wanted to see how it could use design thinking to frame more user centric HR policies. In another, a leader of an IT organisation wanted to know if design thinking could improve the effectiveness of performance appraisal processes in his organisation. Another friend had just taken over as the CEO of a large organisation, had seen a video I had shared on design thinking, and wanted to know if it could be used to drive change management. So, what is design thinking? Why does it matter so much to business leaders today?

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