Watch!

Tressed for Success

ADVERTISING HAS ONE REAL purpose: to sell goods and services. Even so, it’s surprising how many ads don’t focus on what the consumer wants when he or she buys a car or cereal or cellphone.

That’s perhaps why a campaign from the hairstylist has resonated for so long. The ads, which were hard to miss in the ’80s and ’90s, promoted products that carried the Sassoon name. “If you don’t look good,” a slogan and jingle proclaimed, “we don’t look good.”

Stai leggendo un'anteprima, registrati per continuare a leggere.

Interessi correlati

Altro da Watch

Watch3 min letti
Master Plan
WHEN ANDERS Weidemann was in his twenties backpacking across Asia, he stayed one night at a modest home that had been turned into a hotel. Although the proprietor had once lived there with his wife and two children, the man was now the sole occupant.
Watch2 min letti
Photo Credits
(p. 32-33) Mankiewicz, Weidemann: Cara Robbins/Contour by Getty Images (2); others: CBS (7). (p. 35) All: Getty Images. Clockwise from top left: Steve Granitz; Roy Rochlin; NBCU Photo Bank/NBCUniversal; Presley Ann; Cliff Lipson/CBS; LISA O’CONNOR/AF
Watch1 min letti
Watch!
RACHEL CLARKE EDITOR-IN-CHIEF MICHAEL RIZZI PUBLISHER LINDSAY BROWN EXECUTIVE EDITOR ED MANN CREATIVE DIRECTOR CHRISTOPHER ROSS DIRECTOR OF PHOTOGRAPHY REBECCA ASCHER-WALSH FEATURES DIRECTOR SASHA CHARNIN MORRISON STYLE DIRECTOR MONA BUEHLER DIRECTOR