Couture Hair

Source: Hollywood hairstylist Jen Atkin and actress Shay MitchellAtkin with Reese Witherspoon

IF YOU HAVEN’T HEARD OF JEN ATKIN, then you probably don’t have an or account. You see, besides being an A-list hairstylist, Atkin is a certified social media guru. More than 1.7 million people follow @jenatkinhair on Instagram alone to see the styles she dreams up for famous clients, including , , of CBS’s and formerly of The CW’s and of Showtime’s . This digital success has helped pave the way for her veritable empire, which now includes (a website with hair inspiration and how-tos, plus classes for pro stylists) and the hair care line (pronounced ), which has fast become a cool-girl favorite. Ouai’s newest launch, its Hair Consultation service, creates specialized product regimens for customers based on their answers to a short quiz. We caught up with Atkin to get personal ourselves.

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