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power play

IN THE MID-1980S, AMERICANS WERE RETHINKING HEALTH and nutrition. The era brought us the bran muffin, Diet Coke and Jane Fonda’s workout tapes. It also saw the birth of the modern energy bar.

At the time, Canadian Olympic marathoner, Brian Maxwell was coaching track at UC Berkeley. The most advanced portable nutrition available was the granola bar, and Maxwell had

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EDITORIAL Nicole Formosa EDITOR Satchel Cronk PHOTO & VIDEO EDITOR Travis Engel GEAR EDITOR Robert Sawyer ART DIRECTOR Ryan Palmer SENIOR EDITOR Mike Ferrentino EDITOR-AT-LARGE David Reddick FOUNDING PHOTO EDITOR Mike Vihon CAPTAIN GRAVITY Senior Wri