Robert Reed: Wendy's Super Bowl ad a sassy, disjointed and desperate attempt to take on McDonald's
by Robert Reed, Chicago Tribune
Feb 02, 2018
2 minutes
While watching Super Bowl LII on Sunday, keep an eye peeled for another type of high-stakes game: A multimillion-dollar advertising tussle between fast-food rivals Wendy's and McDonald's.
Wendy's is spending an estimated $5 million to air a 30-second commercial during the first quarter that aggressively chides McDonald's for using frozen beef patties instead of fresh hamburgers like Wendy's.
Wendy's ad, which can be viewed online, is a
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