Chicago Tribune

Robert Reed: Wendy's Super Bowl ad a sassy, disjointed and desperate attempt to take on McDonald's

While watching Super Bowl LII on Sunday, keep an eye peeled for another type of high-stakes game: A multimillion-dollar advertising tussle between fast-food rivals Wendy's and McDonald's.

Wendy's is spending an estimated $5 million to air a 30-second commercial during the first quarter that aggressively chides McDonald's for using frozen beef patties instead of fresh hamburgers like Wendy's.

Wendy's ad, which can be viewed online, is a

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