Los Angeles Times

Elon Musk sold 10,000 Boring Co. flamethrowers in 2 days. He knows what his fans like

LOS ANGELES - Elon Musk knows his audience. He just sold tens of thousands of hats emblazoned with the name of his Boring Co. tunnel business, then followed up by slapping his brand on something far less practical: flamethrowers.

The Los Angeles entrepreneur - who also leads SpaceX and Tesla Inc. and has a flair for showmanship - said Monday that his tunneling firm had pre-sold 10,000 Boring Co.-branded flamethrowers

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