Entrepreneur

Should Entrepreneurs Write a Book to Become More Influential?

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?
Source: Federico Gastaldi
Federico Gastaldi

There's a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it? 

Q: As an entrepreneur, is it important to write a book and become an influencer in order to take my business to the next level? -- Pete, Australia

let me clear best-seller. I’ve ghostwritten three other best-sellers, and my consulting company has marketed two books that both hit number one on the list. Books are my business, so I see how it’d be easy to expect me to recommend that route. 

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Entrepreneur

Entrepreneur5 min letti
Why Netflix Co-founder Marc Randolph Doesn't Regret Stepping Down as CEO
Listen to Marc Randolph on our podcast, Problem Solvers: Marc Randolph speaks with rare humility, like a man with no regrets. “The decision to step down as CEO and bring Reed [Hastings] in,” he says, “was probably the best decision I ever made at Net
Entrepreneur3 min letti
How to Find the Best CRM for Your Franchise
From Dan Tyre, sales director at HubSpot, a CRM provider In 2019, every company has to be a technology company. It doesn’t matter if you’re a franchise, a small business, or a nonprofit -- buyers expect you to provide good service, and to do that, yo
Entrepreneur9 min letti
There's a Skilled Trade Labor Shortage. Can We Fix It?
Back in Vinnie Sposari’s day, plumbing was considered a good, honest living. Before shop classes started disappearing from high schools and four-year college was championed as the only respectable career path, Sposari could put a classified ad in Sun